B2B Marketing Trends to Take from 2012

B2B marketing has gotten increasingly competitive in 2012. As B2B marketers and advertisers, you are going the extra mile to show your clients the results they want; taking risks and trying new and different tactics; and have more demand from your clients as they learn more about marketing.

According this article by customerTHINK, there are 10 important B2B marketing trends from 2012:

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• Direct mail is coming back

• ·         “Atomic” targeting of prospects

• ·         B2B mobile marketing

• ·         Teleprospecting

• ·         Retargeting

• ·         Chief Marketing Technology Officer

• ·         Social media marketing shows ROI

• ·         Designating a senior member of B2B marketing firms as a “voice of the customer”

• ·         LinkedIn trumps Facebook for B2B professionals

• ·         Revenue responsibility

For more information about each of these trends, read the entire article. For full-service marketing, contact Sagefrog Marketing Group. Visit www.sagefrog.com or call 215-230-9024.