Media itself has changed drastically in the past few years, so it comes as no surprise that the way we consume it has changed as well. In the past, media was predictive; people read newspapers, listened to the radio, and tuned into the news at specified times. Today, the internet makes these lines a bit more blurry.
Since the way we consume media has transformed from word-of-mouth to 24/7 live feeds, PR has taken on a whole new meaning. If your PR strategy is stuck in the ways of the past, you may be falling behind when it comes to driving awareness, and ultimately delivering results.
Don’t worry – we’ve got a few suggestions to revamp your outdated PR strategy.
Share your own news. Don’t rely entirely on journalists. They may take a different approach to your press release than you anticipated, or may not get to your press release at all. However, if and when you do use a journalist, be sure to create a draft press release for them to work off of. Taking matters into your own hands mitigates these issues and allows you to create your own narrative.
Create a press page. Journalists are busy people, so do them a favor and make their job a bit easier by creating a press page on your website with your media relations contact info, company statistics, and recent news coverage. Having an “About Us” page and including profiles of your top executives are also helpful since reporters will most likely need this information from you anyway. Additionally, do your best to stay relevant – journalists are more likely to pursue companies that they’ve heard of, or that are newsworthy.
Build relationships with the media. In order to do this, you need to understand that journalists are NOT intended to sell your product or promote your brand; their job is to report relevant news in a factual and unbiased manner. Monitor how and when reporters are talking about topics relevant to your industry, and respond with your own helpful content. Demonstrate genuine interest and personalize all interactions you have with journalists.
For public relations and other integrated marketing services, please contact Sagefrog Marketing Group at or visit www.sagefrog.com.
No comments:
Post a Comment