Content Tips from the Three Most Popular Blogs

Blogs come in all different shapes and sizes and can range from a personal web page updated by one person to a website updated by multiple authors. The key? Blogs are written in an “informal or conversational style.”  To learn from the best, we’ve selected eBiz’s Top 15 Most Popular Blogs for July 2015: The Huffington Post, TMZ, and Business Insider.

So what are their secrets?

Find and publish the best content.

Take The Huffington Post for example – they post viral articles, but not all of these articles are their own. Sure, The Huffington Post has plenty of people writing content for them, but they also have employees who look for content that other people write online. By publishing both types of content, The Huffington Post is able to achieve massive amounts of shares, which increases their popularity.

While this technique may not work for your blog, you can apply similar tactics. For example, you can promote your content to third-party websites, or even invite guests to write for your blog. These tactics will increase your blog’s visibility, while simultaneously generating more traffic.

Keep them curious.

TMZ’s celebrity news output generates more than 30 million visitors monthly. But why? We like to watch celebrities, and we’re generally curious about their lavish and often scandalous lifestyles. TMZ is known for their compelling headlines that generate clicks by leaving readers wanting more detail.

You can apply this to your blog as well – get your readers engaged by piquing their interest with a headline that leaves them dying to know more. Providing exclusive or inside information is an easy way to feed into this curiosity and generate more interaction.

Know your audience inside and out.

Business Insider has a thorough understanding of their target audience; most of their readers are young, business-focused men who consume content during the workday. Knowing this, Business Insider is able to generate content that is specifically tailored to their audience, and keep them coming back for more.

The style in which you write, the content you produce, and the amount of promotion you do is all dependent on your audience. Defining your target market is an important step for planning your blog’s content – you can’t be successful without doing so.

For content marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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