Tips for Using Email Marketing to Generate Leads

The way marketers use email can make or break effectiveness for generating leads. 

Avoid mistakes by utilizing these tips:

Think about frequency. “Overmailing” can come off as too aggressive, but “undermailing” can lead to missed opportunities, so you need to find a balance. Be consistent enough to hold the interest of your audience, but don’t overwhelm them. Make sure your messages are useful for your recipients - if they aren’t, you may experience complaints and unsubscribes.

Consider timing. Know your audience and when they’re most engaged. Then, plan your emails accordingly. Response rates will vary daily and hourly, so be sure to do your research before sending out your message.

Personalize. People like to feel important, and there’s no easier way to make your customers feel valued than by personalizing their email messages. Use the recipients’ names and cater your message to their specific demographic.

Optimize. The amount of mobile email clicks are quickly surpassing desktop clicks, so it’s important that your emails are optimized accordingly. If an email doesn’t display properly on mobile, people most likely won’t click through.

Think about what you’re trying to promote. The product or service you’re offering itself can influence how you market it. Always keep your end goal in mind, and think about when your audience is most likely to take the step and complete it. This will help ensure your email’s message and timing are effective.

For email marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

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