Drive Consumers To Your Brand

Consumers like excitement, and as marketers, it’s our job to stimulate that excitement within every aspect of our brand. We’re constantly implementing new techniques to improve our social media, advertisements, and overall messaging to get people talking.

Here’s the thing we often forget – consumers don’t always know what they want – in fact, many people rely on what someone or something tells them first before forming their own opinion.

In a marketer’s ideal world, new customers would come to us because they’re actively seeking our product or service. Obviously, this is not always the case. Customers tend to seek out brands based on second-hand information; they “heard” it was popular, expensive, high-quality, etc.

So how can you make sure your brand is intriguing the type of customers you’re looking for? Simple: understand the customer decision making process:

1. Customers aren’t experts. You know your brand inside and out, but not all of your customers do. So how do they formulate educated opinions? If your brand gets people talking and has a lot of positive feedback, new customers are more likely to explore what you have to offer. Maintaining a positive, memorable public perception of your brand could be the difference between making it big and falling short.
2. Money talks. Brands are associated with value. For example, in the customer’s mind, high quality = high price and low quality = low price, even though this isn’t necessarily true. It’s important to price your brand accordingly – you don’t want customers to under/overvalue what you have to offer, and you don’t want to target the wrong market.
3. Words, Words, Words. They go a long way, and more importantly they stick. Potential customers will associate your brand with words you use in your slogans and advertisements, so choose wisely! You want people to remember positive words and phrases, not negative ones.

Creating and maintaining a successful brand is a lot of work, but by understanding what goes into your customers’ decisions, you’re able to better tailor your image.

For branding and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.

*Source: BrandingStrategyInsider.com