There was a lot to learn at the Google Partner Event last week, hosted by Sagefrog and led by Google Executives via live telecast. With B2B professionals looking to “boost their business” in attendance, the event provided significant insight on increasing a company’s online presence with the help of several online marketing tools.
Sagefrog has summarized the key benefits of B2B search engine marketing – a tactic that we believe is highly relevant and effective in the B2B online marketplace. Here’s what we think you need to know to perfect your online marketing tactics.
Key Takeaways:
- The abundance of media has changed the way people consume it
- The biggest opportunities come in the smallest moments
- Google Adwords and Analytics – gain customers AND understand them
- Google Business – get found!
The telecast began with Google emphasizing how the changing structure of the media has influenced the way businesses succeed today. For example, there has been a 500% increase in total media consumption and people now check their smartphones 150 times per day on average. Because people are perpetually consuming media at their own convenience, it’s important to cater it to their needs. As Google Executive Matt Lawson stated, some of the biggest opportunities come in the smallest moments. By simply understanding people’s intentions in these “micro moments,” you are able to demonstrate value and convenience, which will ultimately lead to customers buying the experience.
Executive Fred Vallaeys went on to explain how Google’s tools can benefit your business in the media-driven world we live in today. Google AdWords discovers relevant keywords that connect with your business, enabling prospective clients to find you easily through online searches. Google Analytics can then help you understand how people are interacting with your website, and you can make changes accordingly to ensure that your costs are paying off.
Lastly, verifying your Google “My Business” page allows you to update your business information on the site for free. If your page is up to date, you will be listed as an option when someone “speaks” to their smartphone and asks for a service or product related to your business nearby. This smartphone feature has become increasingly popular; 72% of adults who ask for a particular service or business actually end up going to the suggestions within 5 miles of where they are. Simply updating your Google “My Business” page will put you ahead of local competitors.
As a Google Partner, Sagefrog Marketing Group can use these tools and more to help your business establish a more effective online presence, drive more traffic to your website, and gain qualified leads.
For Search Engine Marketing, Search Engine Optimization and other marketing services, please contact Sagefrog Marketing Group at or visit www.sagefrog.com.
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