Public Relations focuses on creating and keeping relationships. As the method to gaining those relationships has changed, so has PR. The traditional “get your name out there” newspaper, radio and television coverage is rapidly being replaced by specifically targeted initiatives in a booming presence online. Search engine optimization (SEO), social media releases and podcasts are now starting the conversations with audiences.
Here are 2 quick tips to effectively use PR online:
Search Engine Optimization (SEO)
Create and strengthen a brand image of your company with online public relations. Use branding and your company’s core messaging to start a conversation with your audiences in order to develop a relationship with them. SEO can help ensure your content is successfully showing up in Google searches and is being viewed.
Utilize Social Media
Social media is constantly growing and changing. Keep your audiences engaged with fresh content and allow your social media pages to serve as a platform for PR and conversations. Use your pages to reach out and establish connections and partnerships to keep your business growing!
For public relations and other full integrated marketing services, please contact Sagefrog Marketing Group at or visit www.sagefrog.com.
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