Make Your Offers More Enticing

As marketers, our intentions are straightforward; we’re people pleasers. We want to make sure our audiences are engaged with our companies or causes, which can be more challenging than it seems.

So, how can we draw people into our market?

The answer is simple: Offers.

Offers range from eBooks, presentations, reports, videos, and blogs to giveaways and sweepstakes – basically anything that you’re providing for consumers coming directly from you or your company. Offers require a lot of developmental planning, which is why they’re often brushed aside and deemed too time consuming.

Fortunately, there are a few simple steps you can take to ensure your offers are enticing your audience:

Emphasize scarcity. Using phrases such as “Limited Time and/or Quantity” in your offer create a sense of urgency among your audience; if they don’t act soon, they won’t receive whatever it is your willing to share with them. This will force people to act fast and make YOU and YOUR BRAND a priority.

Encourage people to hop on the bandwagon. By human nature, we’re more likely to participate in something if we see others are already involved. This “bandwagon effect” can be useful for marketers; indicating how many people have already taken part in your offer is a great way to establish credibility. Just be sure your claims are true and believable – no exaggerations here!

Newsjack. Stay on top of what’s trending, and incorporate it into your offer if possible. If a lot of people are talking about something, it increases interest, and more importantly demand. Give the people what they want with your offer!

Create offers for different stages. Not all of your audience is on the same level, so your offers should reflect these different stages. Creating unique offers for each stage shows that you’re acknowledging everyone – not just those who are already familiar with your brand!

Avoid jargon. Nothing screams “unprofessional” like using jargon words or phrases in your offer. You want to add meaning and emphasis to your subject matter, so avoid overused terminology (things like “flexible” or “ground breaking”).

For offer and content development, online marketing and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com.