Generate Leads with a Call-To-Action

A Call-to-action (CTA) is the single most important attention grabber in the world of online marketing. A CTA is an instruction to your audience that is intended to elicit an immediate response, for example, “Call now,” “Click here for more,” or “Visit today”.

While CTAs may seem straightforward, you’re not the only one creating them, which means it’s imperative that your CTA stands out amongst your competitors. If your CTA isn’t persuading people to click your offer, it serves no purpose.

But if every brand is fighting for consumers’ attention, how will your CTA stand out?

Placement. You want to place your CTA where everyone will see it – in most cases, this is “above the fold,” meaning the part of your web page that is viewable without scrolling down. According to heat map analysis, anything below this point will only be viewed by half of the people who access your page. A simple fix like this can double your impressions and increase leads.

Clarity. While being clever can certainly attract consumers, being clear is much more important. It’s essential that you are specific when providing details describing how someone would benefit from your CTA. This way, they’re interested in receiving your offer because they know exactly what they’re getting out of it.

Contrast. Make your CTA stand out! Blending your CTA in with your website design is a recipe for disaster; use contrasting colors and an easy-to-read design to ensure people are seeing your offer – and clicking it!

Link to a landing page. Your CTA is intended to send people to a relevant landing page with an offer – NOT to drive traffic to your homepage! You’re ultimately looking to generate leads, and in order to do so, you need to send your traffic to a page that will convert visitors rather than simply increasing website traffic.

Specialize. If you’re offering different products and/or services, your CTAs should reflect each one. Consider making a separate CTA for each individual offer and placing it on that designated webpage rather than creating one general CTA for all of your offers.

Thank your visitors. Increasing your engagement with everyone who fills out a form is a great way to turn prospects into loyal customers. Creating a “thank you” page that appears after someone completes a form is a simple way to show you care – and also a great way for you to promote additional offers and/or content.

Perfecting your CTA will make your offers stand out amongst your competitors while ultimately increasing leads – and who doesn’t want that?

For content marketing including CTA design, email marketing, landing page development   and other integrated marketing services, please contact Sagefrog Marketing Group at 215.230.9024 or visit www.sagefrog.com